Social media is fast, chaotic, and crowded. If your content isn’t sharp, it gets ignored. Here are the top mistakes brands make—and how Shot Production helps you avoid them.
1. Overlooking Audio Quality Bad sound is a dealbreaker. If viewers can’t hear clearly, they scroll. Always use proper mics—not just your phone.
2. Ignoring Vertical Formats Square or landscape videos don’t perform well on platforms like TikTok or Instagram Reels. We always shoot with the end platform in mind.
3. Being Too Scripted Social content needs to feel real and unforced. We help talent sound natural while staying on message.
4. Using Boring Hooks The first 3 seconds are crucial. Weak openers mean instant skips. We script high-impact intros that grab attention.
5. Skipping Captions Over 80% of users watch with the sound off. Captions are non-negotiable.
6. Not Matching Platform Culture A YouTube video won’t work on TikTok. We tailor content style, pace, and humor to each platform’s audience.
7. Poor Lighting If your lighting is bad, everything else suffers. We bring pro lighting setups that make skin tones glow and products pop.
With Shot Production, Your Social Videos Hit Different We help you avoid common traps and elevate your content to scroll-stopping quality.
